Friday, August 26, 2011

Google Analytics


This past Monday I headed downtown Detroit for a Detroit Bloggers Conference, A where the topic was "Cooking with Analytics: A Recipe for Tracking What Matters in Your Blog" presented by Erik Granning (@egranning).  I took several notes, and hopefully they will be helpful to you!
The format was presented as what goes in chicken soup.  Confused?  Follow along!
The "Broth" - this is the tracking code that goes on your pages.
  •  Follow the instructions in Google to post on your site, choose header or footer placement
  • Have a clear goal of what you're looking to get out of the Analytics.  This allows for customized tracking and allows metrics to measure success of your site.  For example, do you have a qualitative goal (say, at least 6 comments per post)?  Or do you have a quantitative goal (say, to generate at least 200 links to the site in a 6 month time frame)?

What's in the pot?

  • 2 1/2 cups of Visitors - the number of times an individual interacted with website
  • 1 cup Page Views - the number of pages visited equal to the number of visits
  • 1/2 teaspoon Pages per Visit - Average number of pages consumed per visit
  • 1 teaspoon Average Time on Site
  • 3 cups Unique Visits - counting each visitor only once in a time frame
  • 1 1/2 tablespoon Bounce Rate - the percent of visitors who enter site and leave quickly
  • 1/3 cup Social Visitors - visitors tracked from Facebook and Twitter

 Does it taste good?

Keyword Dimension:  gives you a sense of revelancy, and pulls out what works on your site.  It's also a free SEO tool!
Analytic Resources
If you'd like to see his presentation for yourself:


After the presentation, we split into groups to network.

Hope you found this helpful, I learned alot about analytics and still have a long way to go.  I recommend finding a blogging ground in your area and checking it out, you never know what new things you will learn and the people you will meet!  Detroit Bloggers can also be found on Facebook, and their Twitter hashtag is #detblogs.  All credit to this post goes to Erik Granning and Detroit Bloggers.

2 comments:

  1. Love the re-cap, girl! So glad you could make it. It was so nice to finally meet you IRL. Hope to see you at the next event on Sept. 12 :)

    ReplyDelete
  2. @Mrs. Weber

    Now that I've moved, I need to start some similar group down here!

    ReplyDelete

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